As part of a new campaign, JCP wanted red white and blue used to surround these large square freestanding pieces. Ultimatly, the whole campaign was dropped.
We were give 2 hours to come up with as many ways to use the large square. There are quick mock-ups emailed to the client.
This rather odd snowflake was designed for the kids section. The original concept was to be a antler shaped snowflake.
For holiday 2014, JCP wanted a very retro modern Americana look. Not knowing what retro modern Americana looks like, I came up with star/lantern design.
Continuing with the retro modern Americana theme, several items were produced, but none were approved.
For above the children's clothing area, JC Penny wanted fun, silly monsters that wouldn't scare the kids. This design is based of the "Ugly Doll" collection that I love so much.